Introduction to Psychology · Memory and Cognition
Forgetting, Amnesia, and Memory Errors
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In 30 seconds
Forgetting Inability to retrieve stored information Full entry → has several causes: information may never be encoded (Encoding failure Information never entered long-term memory Full entry →), may decay over time (Storage decay Gradual fading of stored traces Full entry →), or may be present but inaccessible (Retrieval failure Stored information inaccessible now Full entry →). Interference — proactive or retroactive — disrupts retrieval, and amnesia can impair forming new memories (anterograde) or recalling old ones (retrograde). Elizabeth Loftus Researcher who demonstrated the misinformation effect Full entry → showed that memory is reconstructive and can be altered by the Misinformation effect Post-event misinformation alters memory Full entry →. Schacter's seven "sins" catalog the predictable ways memory fails.
Why this matters
Understanding memory's fallibility has practical value. In education, students who recognize that forgetting often reflects encoding failure or interference can use retrieval practice, spacing, and elaborative encoding rather than assuming they are "bad at memory." In legal and medical settings, professionals avoid leading questions when taking histories because suggestibility can distort a witness's or patient's account. Clinicians recognize that hippocampal conditions may show as difficulty forming new memories (anterograde), distinct from difficulty recalling the past. These principles are educational; significant memory loss or cognitive change should be evaluated by a qualified healthcare professional.
The college version
1. Three Causes of Forgetting
Forgetting is the inability to retrieve information. Encoding failure occurs when information never entered long-term memory — often from inattention or shallow processing. Storage decay is the gradual fading of stored traces over time (though separating true decay from interference is hard). Retrieval failure occurs when information is stored but cannot be accessed at the moment — the "tip-of-the-tongue" state. Interference is a major source of retrieval failure: Proactive interference Old information blocks recall of new Full entry → happens when old information blocks recall of new information, while Retroactive interference New information blocks recall of old Full entry → happens when new information blocks recall of old information.
2. Amnesia
Anterograde amnesia Inability to form new memories Full entry → is an inability to form new long-term memories after an injury or event, while older memories remain relatively intact — as in patient H.M. (Topic 19). Retrograde amnesia Inability to recall memories from before an event Full entry → is an inability to retrieve memories from before an injury or event, while the ability to form new memories is spared. These are descriptions of memory impairment, not casual diagnoses; real amnesia arises from brain injury, disease, or trauma and is evaluated by qualified professionals.
3. Schacter's Seven Sins and Reconstructive Memory
Daniel Schacter organized memory failures into seven "sins." The sins of omission are transience (fading over time), absentmindedness (inattention at encoding or retrieval), and blocking (retrieval failure despite the memory being present). The sins of commission are misattribution (attributing a memory to the wrong source), suggestibility (incorporating misleading external information), and bias (distorting the past through current beliefs). Persistence Unwanted, intrusive recall Full entry → is intrusive, unwanted recall of memories we would rather forget. The misinformation effect, demonstrated by Elizabeth Loftus, occurs when misleading post-event information alters later memory of that event. These findings support Reconstructive memory Memory as active rebuilding, not replaying Full entry → — remembering as an active rebuilding of the past, not a playback. Because memory is reconstructive, eyewitness testimony has important limitations: confidence does not reliably track accuracy, and wording, leading questions, and post-event information can change what a witness "remembers."
How it works
- An experience is attended to and encoded — or not, producing encoding failure.
- Over time, traces may fade (storage decay) or be displaced (interference).
- At recall, the person searches with retrieval cues; if cues are missing, retrieval failure or blocking occurs.
- If misleading information is encountered after the event, it can be woven in (misinformation effect).
- The person reconstructs the event from fragments, risking misattribution, suggestibility, or bias.
- Sometimes retrieval is too successful — unwanted memories intrude (persistence).
Common confusions
| Do not confuse | With | Difference |
|---|---|---|
| Proactive interference | Retroactive interference | Proactive: old disrupts new; retroactive: new disrupts old |
| Anterograde amnesia | Retrograde amnesia | Anterograde blocks new memories; retrograde blocks old ones |
| Retrieval failure | Encoding failure | Retrieval failure means stored but inaccessible; encoding failure means never stored |
| Misattribution | Suggestibility | Misattribution confuses the source; suggestibility absorbs outside misinformation |
| Forgetting | Amnesia | Forgetting is ordinary and universal; amnesia is clinically significant impairment |
Memory aids
For interference, remember "PORN" — Proactive = Old blocks new, Retroactive = New blocks old. For amnesia, think of a time-traveling movie: anterograde cannot record the future (no new memories going forward), retrograde cannot replay the past. For the seven sins, remember "TAB-MSP-P": Transience, Absentmindedness, Blocking, Misattribution, Suggestibility, bias, Persistence.
Quick review
Topic Recap
Forgetting stems from encoding failure, storage decay, or retrieval failure, with proactive and retroactive interference as major sources of retrieval difficulty. Amnesia comes in two forms — anterograde (cannot form new memories) and retrograde (cannot recall old ones). Schacter's seven sins catalog memory's predictable failures, and Loftus's misinformation effect shows memory is reconstructive and alterable by post-event information. These findings carry serious implications for eyewitness testimony, whose confidence can outpace its accuracy.
Knowledge Check
- You cannot recall a fact you never paid attention to. This is ______ failure.
- Learning a new phone number makes it hard to remember your old one. This is ______ interference.
- A person who cannot form new memories after an injury has ______ amnesia.
- Loftus showed that post-event misinformation can alter memory. This is the ______ effect.
- True or False: High confidence in an eyewitness's memory guarantees accuracy.
Answers and Rationales
- Encoding. The information was never stored because it was not attended to or processed.
- Retroactive. New information (the new number) interferes with recalling old information (the old number).
- Anterograde. The defining feature is inability to form new long-term memories.
- Misinformation. Misleading information after an event becomes incorporated into memory of that event.
- False. Memory is reconstructive, and confidence and accuracy are only weakly related in eyewitness testimony.

Eli explains
The same idea, in plain words
Explain it like I’m 10
Imagine you cannot find your keys. Three things could be wrong. First, you may never have picked them up — they were never "saved." That is encoding failure: the information never entered memory. Second, you may have written their location on a scrap of paper that faded — that is storage decay. Third, the keys may be in your pocket right now but you cannot access that fact because you are distracted — that is retrieval failure.
Memory also makes errors in the other direction — not just losing things, but "remembering" things that never happened or remembering them wrong. Memory is reconstructive: every recall rebuilds an event from pieces, and the rebuilding can introduce mistakes, especially when someone feeds you a wrong detail afterward.
Where it stops being exact: the keys story makes forgetting sound like a mechanical glitch. Real forgetting and false memory are partly adaptive — pruning unimportant details and filling gaps efficiently keeps a powerful memory system fast. Forgetting and reconstruction are features of how memory works, not just bugs.
Simple Example
You are introduced to a colleague at a noisy party and never really process his name (encoding failure), so you cannot recall it five minutes later — it was never stored. Later someone asks "was his name Jason?" and you now "remember" Jason, though his name was actually Jacob. The question planted a suggestion that overwrote your memory — the misinformation effect.
Worked example
- Loftus and Palmer (1974) showed participants films of car accidents, then asked how fast the cars were going using different verbs — "smashed," "collided," "bumped," "hit," or "contacted." Those who heard "smashed" estimated significantly higher speeds and were later more likely to falsely "remember" broken glass that was never present. Post-event wording can alter memory.
- Methodological limits: these laboratory studies involve brief, low-stakes events, so they do not perfectly mirror real eyewitness conditions (stress, weapons, lighting, long delays). However, DNA exoneration data — many wrongful convictions involved mistaken eyewitness identification — corroborate the practical seriousness of eyewitness error.
- Correlation vs. causation: DNA exoneration studies show a correlation between misidentification and wrongful convictions, but cannot prove misidentification alone caused each outcome, since other factors (police procedure, prosecutorial choices) are involved.
- Interference research (e.g., learning two word lists) is experimental with random assignment, providing strong causal evidence that proactive and retroactive interference reduce recall.
- Ethical and practical limits: memory research must avoid planting false traumatic memories; ethics boards constrain how far suggestibility experiments may go. Research ethics and legal standards vary by jurisdiction and change over time.
Key takeaways
- High yield: Forgetting can reflect encoding failure, storage decay, or retrieval failure.
- High yield: Proactive = old blocks new; retroactive = new blocks old.
- High yield: Anterograde amnesia = cannot form new memories; retrograde = cannot recall old ones.
- Schacter's sins divide into omission (transience, absentmindedness, blocking), commission (misattribution, suggestibility, bias), and persistence.
- High yield: The misinformation effect (Loftus) shows post-event information can change memory.
- Memory is reconstructive, not a recording — so eyewitness confidence and accuracy diverge.
- High yield: Eyewitness testimony is fallible; safeguards reduce wrongful identifications.
Study tools & related lessonsYou’ll learn to · Key vocabulary · Related
You’ll learn to
- Distinguish encoding failure, storage decay, and retrieval failure as causes of forgetting.
- Contrast proactive and retroactive interference, and anterograde and retrograde amnesia.
- Identify Schacter's seven "sins" of memory and explain the misinformation effect.
- Explain why memory is reconstructive and evaluate the limits of eyewitness testimony.
Key vocabulary
- Forgetting
- Inability to retrieve stored information
- Encoding failure
- Information never entered long-term memory
- Storage decay
- Gradual fading of stored traces
- Retrieval failure
- Stored information inaccessible now
- Proactive interference
- Old information blocks recall of new
- Retroactive interference
- New information blocks recall of old
- Anterograde amnesia
- Inability to form new memories
- Retrograde amnesia
- Inability to recall memories from before an event
- Schacter's seven sins
- A catalog of seven predictable memory failures
- Transience / absentmindedness / blocking
- Three sins of omission
- Misattribution / suggestibility / bias
- Three sins of commission
- Persistence
- Unwanted, intrusive recall
- Misinformation effect
- Post-event misinformation alters memory
- Loftus
- Researcher who demonstrated the misinformation effect
- Eyewitness limitations
- Unreliability of memory-based testimony
- Reconstructive memory
- Memory as active rebuilding, not replaying
Educational content only. It is not medical, legal or professional advice. Found an error? Tell us.
